I’m Isabel—proud woman, veteran, and minority entrepreneur. I started Dreamroo with one goal in mind: to simplify everyday tasks for busy families like yours (and mine!). With a love for practical design and sustainable living, I set out to create kitchen and feeding solutions that are not only functional and stylish, but also help reduce waste. My mission is simple—help you save time, cut down on clutter, and enjoy more of what truly matters: togetherness.

Everyday life felt like a never-ending juggle—spilled snacks, stained bibs, missing lids, and one too many cracked plastic containers. Dinnertime turned into a daily disaster zone. And don’t even get us started on packing lunches or surviving snack time on-the-go. We were wasting time, wasting food, and wastingso manysingle-use plastics. We needed something better. Something that could keep up with real life—and actually make it easier.

When the mess kept winning, we got to work. I traded frustration for innovation—ditching brittle plastic and clunky storage for food-grade silicone that’s built to last. I sketched, tested, spilled, and tested again. From bibs that actually catch the mess to bento boxes that really seal the deal, Dreamroo was born to make family life smoother, cleaner, and a whole lot easier. Stylish, sustainable, and tough as parenting—this is where modern life meets simplicity.